The impact of power and relationship commitment on customer integration: a replication and extension

Purpose This study aims to examine the relationships between power, relationship commitment and customer integration by replicating extending Zhao et al. (2008) in China USA. Design/methodology/approach collects data from 210 manufacturers 202 In this study, structural equation modelling is used analyse data. Findings finds that normative positively associated with expert referent power are Reward coercive instrumental China, whereas negatively associated. Referent, legal legitimate reward USA, Originality/value provides empirical evidence on distinct impacts of different bases mediated non-mediated contributing development power-relationship theory. The findings also provide insights into where when theory applies. results can guidelines for managers adjust use improve